The use of social media continues to play an increasing role in consumer travel. That is true with cruising as well. Cruisers utilize it for research, bookings, on-going communication while traveling and word-of-mouth recommendations. Over 90% of consumers say they trust recommendations from friends and family members above all other forms of advertising. At least 80% of leisure travelers use their smart phone while traveling.
Social media is equally important to travel suppliers. They use it to promote their brand, share information, market products, research consumer trends, communicate experiences and build loyalty. An excellent article of 15 experts including Spencer Spellman of Expedia and Caitlin Murphy at Cruise-Planners-American Express can be found in the May 12th issue of Travel Weekly. Please seen link below.
Social media provides consumers an interactive experience and allows suppliers to measure how well they are meeting customers’ needs. There are aggregate blogs sites such as Best Blogs at Sea and specific blogs such as the award winning John Heald’s Blog. Other forms of social media cruising consumers may utilize include twitter accounts such as Carnival twitter, YouTube, Facebook, and Flickr.